Brand Stalking Taco Bell- Demographics and introduction.

We all know what Taco Bell is.

It is an American fast-food chain that specializes in affordable tex-mex creations. Taco Bell serves more than 2 billion customers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees. Taco Bell was founded by Glen Bell. The first Taco Bell was opened in Downey, CA in 1962. Interestingly, starting in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast, a tropical-lime-flavored variety of the popular soft drink chemically formulated to taste good with their food.

 

Taco Bell mission statement:

We take pride in making the best Mexican style fast food providing fast, friendly, & accurate service. We are the employer of choice offering team members opportunities for growth, advancement, & rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth.

Demographics according to a summary Valassis.com

http://www.valassis.com/by-industry/food-service/consumer-demographics-by-qsr.aspx

Males patronize Taco Bell slightly more often than woman (this goes for all fast food).

The age range of the typical Taco Bell eater is 18-34.

This may be a reason that Taco Bell eaters are more likely to be single.

The ethnicity of Taco Bell eaters breaks down, from most to least, like this:

African American, Hispanic, Other/ non-Hispanic, White Asian.

 

Taco Bell is being praised left and right on the Internet for being really keyed into who their key demographic is and, more importantly, what they like to be in their spare time. Taco Bell is very keen on using social media to engage their customers in real time. To promote their new Cool Ranch DLTs they even made “epic deliveries” to unsuspecting people that they had communicated with via Facebook and Twitter. Taco Bell presents itself as a member of the “in-crowd”, as being hip to what’s cool right now in our society. They are so hip that they used Instagram in a video commercial: http://www.youtube.com/watch?v=euDlcNQDUYw

 

I’m going to let Amy Swanson, one of Quality Logo Products’ content developers and social media coordinators, take it from here:

“If you’ve ever read a blog or article about social media etiquette, then you’re probably aware of the 80/20 rule: 80% of your tweets should go to building your community and 20% is for promoting your brand. Taco Bell either isn’t aware of this rule or they’ve sarcastically avoided following it. Whatever their reason, their tweets gets a ton of responses and attention.

When people are on these social sites, they’re using them to connect with people, whether they’re friends, family, that ex from high school, whatever. People want to interact with people, not an emotionless entity. Don’t try to be your fan’s best friend, just be genuine and down to earth.”

 

http://en.wikipedia.org/wiki/Taco_Bell

http://www.qualitylogoproducts.com/blog/marketing-taco-bell/

http://www.qsrweb.com/article/209459/Taco-Bell-implements-its-largest-marketing-campaign-ever

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